Maverik Convenience Stores Hosts the 4th Annual
Young Executives Organization (YEO) Roundtable

View the YEO Picture Page from the 2016 Roundtable at RaceTrac

YEO’s mission is to cultivate young talent in the convenience store industry through education and networking.
Registration is now open for the 2017 YEO Roundtable at Maverik and the Habitat for Humanity Team Project.


The convenience store industry’s young executives and next-generation leaders face unique challenges as they grow their businesses in the competitive convenience store market.

NAG Conference InfoExchangesThe National Advisory Group’s (NAG) Young Executives Organization (YEO) was formed specifically to addresses these challenges and help the industry’s leaders of tomorrow identify solutions with others in their age group.

Please join us May 24-25 for the fourth annual YEO Roundtable to be hosted at Maverik Convenience Stores’ Base Camp in Salt Lake City, Utah. In addition to networking and a firsthand tour of Base Camp, Maverik’s test kitchen, training facilities and convenience stores, YEO members will hear how the chain nurtures its outstanding retail culture, communicates with customers through its industry-leading loyalty program, tackles foodservice, staffing and developing its convenience store operations.

Click now to register for the YEO Roundtable at Maverik.

As an added bonus, the 2017 YEO Roundtable will feature a team-building exercise by partnering with Habitat for Humanity on a construction project on May 23.

Registration for the 2017 YEO Roundtable and the Habitat for Humanity team-building project will open in early January. The YEO Roundtable is open only to convenience store operators 40 years old and under. It is completely free to attend for YEO and NAG members. Visit YEO Roundtable to register for this exclusive event. If you would like to join NAG or YEO, visit the NAG Membership page. For questions about YEO and NAG, contact NAG Executive Director John Lofstock at


Roundtable Agenda

Maverik Base Camp
185 S State St #800
Salt Lake City, Utah 84111

Tuesday, May 23, 2017

8:00 am – 5:00 PM: Habitat for Humanity Team Building Project. YEO is teaming with Habitat for Humanity Salt Lake City for this unique the opportunity to build strong relationships while building homes and strengthening communities. Teams will communicate and work together to produce a visible, tangible outcome. Participation is limited to the first 24 members.

Wednesday, May 24

11 – 12 Noon: Maverik Base Camp opens for arrivals. Lunch will be served.

12-12:15 PM: Intros and Welcome by John Lofstock, Executive Director, the National Advisory Group (NAG)

12:15 – 12:30 PM: Introduction to Maverik and the Maverik Brand by Aaron Simpson, Vice President of Merchandising for Maverik.

12:30 – 2 PM: Customer Acquisition & Retention. How Maverik Makes Magic. Gain an inside look at one of the convenience store industry’s most innovative chains. Learn about the Maverik app, Maverik’s world-class corporate culture, its unique branding and its relationship with customers, all of which are an integral part of the Maverik Adventure First culture.  Includes a guided tour of Maverik Base Camp and Innovation Center by Aaron Simpson, Vice President of Merchandising for Maverik.

2 PM: Break

2:15-3 PM: General Session: Overview of Maverik’s Foodservice commitment, new offerings and current programs. Hosted by Rich Green. Maverik’s Director of Foodservice.

3-3:45 PM: General Session: Living Legendary: Maverik’s Approach to Customer Service, Human Resources and Family-Owned Leadership. Hosted by Danielle Mattiussis, Maverik’s Vice President of Operations.

3:45 PM: Break

4-4:45 PM: General Session: Driving Technology and Building a Brand. An inside look at the innovation driving the Maverik app and other technology initiatives at Maverik. Hosted by Aaron Simpson, Vice President of Merchandising for Maverik.

4:45 PM: Wrap Up/Hotel Check In at the Salt Lake City Marriott City Center

Hotel Address:
Salt Lake City Marriott City Center
220 State Street
Salt Lake City, UT 84111

6-9 PM: Dinner off site at Squatters Pub Brewery

Address: Squatters Pub Brewery
147 West Broadway (300 South)
Salt Lake City, UT 84010
(801) 363-2739

Thursday, May 25

7-8 AM: Breakfast at Hotel

8:15 AM Meet at Maverik’s Base Camp

8:15-9 AM: General Session: Next Generation Leadership in the Family Business. Hosted by Lisa Stewart, President, Impact 21.

9 AM: Store Tours. A guided tour of Maverik’s newest c-stores, foodservice offerings and loyalty program in action.

12:00 PM: Return and Wrap up

12:15 PM: Depart

Visit YEO Roundtable to register for this exclusive convenience store industry event.